I help brands build digital ecosystems people actually use
In 1999 I co-founded a social platform for digital artists. It grew to tens of thousands of members and millions of page views a month, before Facebook existed and before anyone said “social media”. Since then I have spent 25 years designing large digital platforms, leading UX teams as clients brought them in-house, and building mobile features before they were standard. The job hasn’t changed: get past the internal opinions, find out what the user needs, and remove what’s in their way.
Teams do their best work when everyone knows what is going on and feels safe enough to say what they think. A lot of my work is making sure that happens.
Clients
Brands I have worked with
adidas, Jumbo, the US Air Force, the Black Eyed Peas and Philips look nothing alike. The problem underneath is usually the same: departments that want different things, old platforms, and no shared plan for digital. Their audiences are fans, recruits, shoppers and creators, and they all want things to just work.
Way of workingRecent work
