Journey
Twenty-five years of work, milestones and turning points. The journey that has defined my professional role.
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Today
Leading the Digital Web Experience transformation for Resmed, reimagining their entire public facing digital ecosystem.
Monks / Resmed
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2026
The honour to act as the internal trust counsellor for my fellow Monks. The person to sit with when it feels like no other route is safe.
Monks / Trust Counsellor
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2025
Leading the Digital Customer Experience Center for Qiddiya; on a mission to bring entertainment to Saudi Arabia.
Monks / Qiddiya
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2024
The New Tantra has sparked a profound shift, deepening my practice and understanding of tantra.
Personal Development / The New Tantra
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2023
Taking care of my inner child through intense Primal Childhood Deconditioning with Puja Lepp.
Personal Development / Puja Lepp
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2022
Joined NEOM.monks as Strategy Director, leading a diverse team across The Netherlands and Dubai.
Media.Monks / NEOM
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2021
During the COVID lockdown, I replaced myself as head of UX at platforms.monks to start a sabbatical for self-reflection and realignment.
Media.Monks
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2020
Initiated Team Leads Sessions at Media.Monks, fostering peer learning among managers in our rapidly expanding company.
Media.Monks
- Age 40
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2019
Under my leadership, the UX team at Media.Monks grew to 40 designers across four countries.
Media.Monks
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2018
I love projects where I’m able to ask my grocery delivery guy at the door about how he likes our upgrades to his interfaces.
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2017
Revitalised Weber’s iGrill app, transforming it from a 1-star to a top-rated product design success.
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Fun fact
We won a casual grill-off with our friends at Weber with a burger that had a chocolate chip cookie as a key ingredient.
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2016
Extremely proud of this award-winning recruitment website packing some innovative personalisation mechanisms.
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2016
First (and only) time I’ve won a personal award for a (bloody great) project.
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2015
Our 10 monk strong UX team as the monks win their 100th FWA award.
Media.Monks
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2015
Managed a demanding UX and UI design project with monthly meetings in Austin for the US Air Force.
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Fun fact
Our US Air Force work is one of the most referenced cases within Media.Monks to this day.
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2013
Walking around the grounds of Talpa’s Utopia before the first participant sets foot as we plan out the digital platform for this reality TV show.
Media.Monks / Talpa
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2013
After too many teas with Wesley ter Haar, Victor Knaap, Jouke Vuurmans, and Jeroen van der Meer I am officially a Monk.
Media.Monks
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2012
A full year of iOS and Android app design work and reinventing ways in which I communicate flows and experiences.
We are WOW / Gapless
- Age 30
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Fun fact
I reportedly coined the term ‘wireflow’ when I posted the above combination of wireframes in a flowchart to Dribbble.
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2010
Brainchild of Omar Serra, with Buscan2 we introduced a virtual currency and digital rewards to university students in the Dominican Republic.
Brothers in art / Buscan2
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2008
Supported will.i.am’s Yes We Can release, a significant moment in Obama’s presidential campaign.
Brothers in art / Dipdive
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Fun fact
I’m mentioned in the credits for will.i.am’s Yes We Can song and the Black Eyed Peas album The E.N.D.
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2007
Developed Dipdive, a unique community platform for artists, following the success of blackeyedpeas.com.
Brothers in art / Dipdive
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2006
Pioneered the first artist website with fully integrated digital community features, attracting millions of users to the Black Eyed Peas digital stage.
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Fun fact
We frequently hung out with the peas after shows in the recording studio and will.i.am gave us a tour of his LA place.
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2005
After a bizarre sequence of events, I find myself back stage discussing with will.i.am when we’ll launch their new website in the form of a community platform open to all fans.
- Age 20
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2001
Designed this iconic shopping cart icon for The Netherlands’ first online grocery delivery service during my internship.
Agency.com / Albert Heijn
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Fun fact
When I designed the icon the project was under heavy non-disclosure. I didn’t know it was for AH until I saw my design in their stores.
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2000
Co-founded the Brothers in Art studio, embarking on a professional web design and development journey.
Brothers in Art
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1999
Created a groundbreaking social platform for digital artists and illustrators, pre-dating major social media platforms.
GFXartist
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1999
Started my professional career with a Master of Arts programme in digital media design, building on years of self-taught web development skills.
Utrecht School of the Arts