Journey
Today
Experience Strategy Director at platforms.monks, shaping the future of digital experiences.
Media.Monks
2022
Joined NEOM.monks as Strategy Director, leading a diverse team across The Netherlands and Dubai.
2021
During the COVID lockdown, I replaced myself as head of UX at platforms.monks to start a sabbatical for self-reflection and realignment.
Media.Monks
2020
Initiated Team Leads Sessions at Media.Monks, fostering peer learning among managers in our rapidly expanding company.
Media.Monks
Age 40
2019
Under my leadership, the UX team at MEDIA.MONKS grew to 40 designers across four countries.
Media.Monks
2018
I love projects where I’m able to ask my grocery delivery guy at the door about how he likes our upgrades to his interfaces.
2017
Revitalized Weber’s iGrill app, transforming it from a 1-star to a top-rated product design success.
Fun Fact
We won a casual grill-off with our friends at Weber with a burger that had a chocolate chip cookie as a key ingredient.
2016
Extremely proud of this award-winning recruitment website packing some innovative personalization mechanisms.
2016
First (and only) time I’ve won a personal award for a (bloody great) project.
2015
Our 10 monk strong UX team as the monks win their 100th FWA award.
Media.Monks
2015
Managed a demanding UX and UI design project with monthly meetings in Austin for the US Air Force.
Fun Fact
Our US Air Force work is one of the most referenced cases within Media.Monks to this day.
2013
Walking around the grounds of Talpa’s Utopia before the first participant sets foot as we plan out the digital platform for this reality TV show.
Media.Monks / Talpa
2013
After too many teas with Wesley ter Haar, Victor Knaap, Jouke Vuurmans, and Jeroen van der Meer I am officially a Monk.
Media.Monks
2012
A full year of iOS and Android app design work and reinventing ways in which I communicate flows and experiences.
We are WOW / Gapless
Age 30
Fun Fact
I reportedly coined the term ‘wireflow’ when I posted the above combination of wireframes in a flowchart to Dribbble.
2010
Brainchild of Omar Serra, with Buscan2 we introduced a virtual currency and digital rewards to university students in the Dominican Republic
Brothers in art / Buscan2
2008
Supported will.i.am’s Yes We Can release, a significant moment in Obama’s presidential campaign.
Brothers in art / Dipdive
Fun Fact
I’m mentioned in the credits for Will.i.am’s Yes We Can song and the Black Eyed Peas album The E.N.D.
2007
Developed Dipdive, a unique community platform for artists, following the success of blackeyedpeas.com.
Brothers in art / Dipdive
2006
Pioneered the first artist website with fully integrated digital community features, attracting millions of users to the Black Eyed Peas digital stage.
Fun Fact
We frequently hung out with the peas after shows in the recording studio and wil.i.am gave us a tour of his LA place.
2005
After a bizarre sequence of events, I find myself back stage discussing with will.i.am when we’ll launch their new website in the form of a community platform open to all fans.
Age 20
2003
Co-founded Brothers in art studio, embarking on a professional web design and development journey.
Brothers in art
2001
Designed this iconic shopping cart icon for The Netherlands’ first online grocery delivery service during my internship.
Agency.com / Albert Heijn
Fun Fact
When I designed the icon the project was under heavy non-disclosure. I didn’t know it was for AH until I saw my design in their stores.
2001
Created a groundbreaking social platform for digital artists and illustrators, pre-dating major social media platforms.
GFXartist
1999
Started my professional career with a Master of Arts program in digital media design, building on years of self-taught web development skills.
Utrecht School of the Arts