Journey

Leading the Digital Web Experience transformation for Resmed, reimagining their entire public facing digital ecosystem.

The honor to act as the internal trust counsellor for my fellow Monks. The person to sit with when it feels like no other route is safe.

Leading the Digital Customer Experience Center for Qiddiya; on a mission to bring entertainment to Saudi Arabia.

The New Tantra has sparked a profound shift, deepening my practice and understanding of tantra.

Taking care of my inner child through intense Primal Childhood Deconditioning with Puja Lepp.

Joined NEOM.monks as Strategy Director, leading a diverse team across The Netherlands and Dubai.

During the COVID lockdown, I replaced myself as head of UX at platforms.monks to start a sabbatical for self-reflection and realignment.

Initiated Team Leads Sessions at Media.Monks, fostering peer learning among managers in our rapidly expanding company.

Under my leadership, the UX team at MEDIA.MONKS grew to 40 designers across four countries.

I love projects where I’m able to ask my grocery delivery guy at the door about how he likes our upgrades to his interfaces.

Revitalized Weber’s iGrill app, transforming it from a 1-star to a top-rated product design success.

Extremely proud of this award-winning recruitment website packing some innovative personalization mechanisms.

First (and only) time I’ve won a personal award for a (bloody great) project.

Our 10 monk strong UX team as the monks win their 100th FWA award.

Managed a demanding UX and UI design project with monthly meetings in Austin for the US Air Force.

Walking around the grounds of Talpa’s Utopia before the first participant sets foot as we plan out the digital platform for this reality TV show.

After too many teas with Wesley ter Haar, Victor Knaap, Jouke Vuurmans, and Jeroen van der Meer I am officially a Monk.

A full year of iOS and Android app design work and reinventing ways in which I communicate flows and experiences.

Brainchild of Omar Serra, with Buscan2 we introduced a virtual currency and digital rewards to university students in the Dominican Republic

Supported will.i.am’s Yes We Can release, a significant moment in Obama’s presidential campaign.

Developed Dipdive, a unique community platform for artists, following the success of blackeyedpeas.com.

Pioneered the first artist website with fully integrated digital community features, attracting millions of users to the Black Eyed Peas digital stage.

After a bizarre sequence of events, I find myself back stage discussing with will.i.am when we’ll launch their new website in the form of a community platform open to all fans.

Co-founded Brothers in art studio, embarking on a professional web design and development journey.

Designed this iconic shopping cart icon for The Netherlands’ first online grocery delivery service during my internship.

Created a groundbreaking social platform for digital artists and illustrators, pre-dating major social media platforms.

Started my professional career with a Master of Arts program in digital media design, building on years of self-taught web development skills.