A personalized sales program for HP

In response to the unique challenges of the digital era and COVID restrictions, “Possibility City” was developed as a personalized sales program for HP. It effectively merged 3D visuals with curated content, offering a fresh take on the sales journey. Emphasizing a “business to human” approach, the platform ensured every user interaction was personal and impactful, primarily for HP sales representatives to engage and qualify leads.

2020

I took the lead with the UX team, and alongside creatives and art directors, we crafted the concept from the ground up, focusing on its utility for HP sales teams.

Promoting industrial printers without traditional in-person demonstrations was a significant hurdle. Our response was to design Possibility City as a tool for HP sales representatives. This immersive platform allowed them to guide leads and prospects through a personalized journey, deeply engaging them with the products and making them feel closely connected to the offerings.

The platform provided tailored content for each lead, catered to their specific business goals. Throughout, our priority was to ensure that HP sales representatives could easily qualify leads and track their progress as they consumed personalized content, all delivered through personalized emails.

Possibility City introduced a new dimension to B2B sales. It became an invaluable tool for HP sales teams, allowing them to not only showcase the products but also build real-time connections with leads. By blending reports, webinars, live demonstrations, and personalized content delivered through emails, the platform empowered HP sales representatives to engage effectively with prospects, proving that digital interactions can still create meaningful business relationships and drive sales.